All About Working

Information about a new book by Geoff Colvin came across my desk a few days ago.   Aptly titled “The Upside of the Downturn,” the book is aimed at examples of businesses that are using the current economic recession to build the company for tomorrow since the current time is not the best of times.

Turning to other opportunities rather than trying to play out a strategic plan that was developed before things went so awry is a key ingredient to the concepts Colin explores.  Setting new priorities seems an obvious first task, yet it is surprising how many managers remain rooted in behavior and responses designed for a different business climate.

These managers must begin to focus on what to do — not just to save the ship but to make it fighting-fit for the battles ahead.  He writes:

The downturn is worldwide, so your canvas of opportunity is huge.

He also writes:

The downturn is long, which means many companies won’t survive it.

And so he sets up for discussions about companies that are using a different mentality to plan for survival and rewards in the future.

The book is available through Amazon.com.